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What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
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Why do we need to do SEO?

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Why do we need to do SEO? 

Visibility and Rankings

One of the most important role of SEO is increasing visibility, which means making it easier for visitor to find you when they search for something you have to offer. Visibility is directly related to your ranking. The higher you rank on a search engine result page (SERP), the more likely people will see you and click through to your site, so it’s key to increase your organic page ranking. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is mainly important when you consider that a quarter of web users never click past the first SERP.

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Web Traffic

Increased web traffic is one of the main goals of SEO, and you rise traffic when you increase visibility and rankings. Consider this for a moment: the #1 spot on a Google search gets nearly 32% of clicks and moving up just one spot in search results can increase CTR by an amazing 30.8%.The golden grail for many marketers is the ‘Featured Snippet’ which is often mentioned to as position #0 as it appears above the first ranked URL. This is normally content that’s taken from a landing page on a blog that answers a question people are searching for and can give your organic click-through a huge boost. So, if you want more people to visit your website through a search engine, then you need to use SEO practices that will help you rank among the top five positions, and ideally number one.

Authority:

Page Authority (PA) is increasingly important to search engines as it’s becoming major to web users. Essentially, authority means that your website is reliable, high quality, relevant, and has something to offer. Scores range from 1 to 100 and the higher your number, the more power your site has. You can find your PA rating by using tools such as Moz and while it's difficult to effect it, many SEO experts believe it’s to do with link profile - getting external links from acceptable and well visited sources.

Creating a Better Visitor Experience

Another reason SEO is critical is because all the time you put into creating great content and on-page SEO optimization improves the usability of your site. This generates a absolute and positive customer experience. For instance, when you take steps to make your site reactive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop. Similarly, by increasing your page load speed, you'll decrease your bounce rate and encourage visitors to spend longer on your site. Consumers hope for a page to load as quickly as possible with a limit on loading to not creep past three seconds! The longer the load time, the higher the bounce rate and the lower your conversions.

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