What is bounce rate?

 Bounce rate is calculated when someone come to see a single page on your website and does nothing on the page before leaving. More particularly, a website’s bounce rate measures how many visitors leave a page without performing a particular action, such as buying something, filling out a form, or clicking on a link. Bounce rates can be used to help regulate the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively lead to visitors to view more pages and continue deeper into the web site. High bounce rates generally indicate that the website is not doing a good job of attracting the continued interest of visitors. That means visitors only view single pages without looking at others or taking some form of steps within the site before a specified time period. The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without looking at another page, divided by the total number of visitors who visited the site at that page. In disparity, the bounce rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits. Google looks at your bounce rate when determining who sees your page. When somebody spends the time to click through to multiple pages on your site, that indicates that they found your content absorbing and useful. Bounce rate is a major seo metric because it measures how engaging your content is. A high bounce rate might mean that people aren’t discovery what they want on your website. Or, it may be a sign that you need to make better your content or the user experience on your website. Whatever the reason, it generally means you’re missing out on conversion opportunities.