What is Meta description

 What is Meta description?

A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results. In order to remain ovious within Google, your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor, the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your meta description is your tagline, and the URL is the address. Since a meta description is basically a micro-pitch for a webpage, you should fill it with active language that will make people want to click on your result. The meta description is found in a page’s HTML source and so, therefore, adding an extra meta description to a page is relative on the application you use to build the website.

 A meta description tag is needed to sit between the head tags in the HTML code, and for best practice, below the title tag of the page. Meta descriptions are essential because they let Google know what your webpage will be about. If Google can read and comprehend the content of your meta description, they will have an clear chance of ranking your page to answer search queries. If you don't include a meta description, Google will display a extract of text from the first paragraph of your page. If there’s a search keyword in that text, it’ll be fearless. While this isn't a bad thing, not inclusive of a meta description means missing out on the chance to personalize the message you deliver to browsers.