Google search major updates

 Google search major updates

Google declare to update its search algorithm several thousand times per year. In the absolute majority of cases, Google search major updates are too small to notice. But, every once in a while, Google introduces a change so basic, that it derange the way we do SEO forever.

In this post, we will be counting down eight of the most censorious search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.

1.Panda :

 How to regulate: Run regular site checks for content duplication, thin content, and keyword stuffing. With the WebSite Auditor’s new Content Editor module, you can also avoid a potential sanction and create pages without the risk of accidental keyword stuffing. Content Editor analyzes the pages of your top competitors and provides SEO guidance based on the content that’s already successful in Google search. And if you want to check whether your content is copied elsewhere on the web, use a plagiarism checker like Copyscape.

 2. Penguin: 

How to regulate: To stay safe from the effects of the Google Penguin update, monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass. In the tool’s Summary dashboard, you’ll find a development graph for your link profile’s growth. Look out for any unusual point: those might be the result of a negative SEO attack by your competitors. The stats that we know Penguin takes into account are include into SEO SpyGlass’s Penalty Risk formula. Navigate to the Penalty Risk tab and sort your backlink list from highest chance to lowest. Links with a chance above 50% should be investigated. If they turn out to be spiteful, add them to the disavow file, download it, and submit it to Google’s Disavow Links Tool. 

3. Hummingbird: 

How to regulate: Expand your keyword research and focus on concepts behind the keywords. Carefully analyze connected searches, synonyms and co-occurring terms. Great origin of such ideas are Google Related Searches and Google Related Questions, as well as Google Autocomplete suggestions. You’ll find all of them include into Rank Tracker’s Keyword Research module. Use these awareness to better understand your audience’s language and diversify your content. By creating comprehensive content that satisfies searcher purpose, you’ll win both in terms of engagement and SEO. 

4. Mobile:

 How to regulate: Optimize your pages for mobile search and focus on speed and usability. Google’s mobile-friendly and page speed tests will help you see which feature of your page need to be improved. The tests are unified into WebSite Auditor so you can check your pages’ mobile optimization as a part of your overall website audit.

 5.Rankbrain: 

How to regulate: Optimize your pages for relevance and comprehensiveness with the help of competitive analysis. With the WebSite Auditor‘s TF-IDF tool, you can find entire lists of relevant terms and concepts used by a large number of your top-ranking competitors. Find a way to add these terms to your content and you will see your search relevance increase vastly.

 6. Medic: 

How to regulate: To date, there is no proven recovery strategy for the Medic update. Some SEOs suggest hiring expert writers to lend reliability to your website, others claim the solution is in building entities for your brand. But, if we were to stick to the facts, the only reliable way to increase the power of your website is by growing your backlink profile. An well organized approach would be to use a backlink research tool, like SEO SpyGlass, and borrow backlink ideas from your competitors. SEO SpyGlass permits you to find the backlink gap between your website and your competitors’ websites. The best expectation are the high-authority websites that link to two or more of your competitors. This shows that the websites are interested in your niche, but do not have an exclusive relationship with any one company. 

7. Bert: 

How to regulate: We’ve finally lived to see the day when Google is actually rewarding good writing. Like never before, it is important to try for meaningful copy. It means you should go easy on error and adopt an expository style of writing. It is also a good idea to do entity research when creating copy — including relevant entities helps create conditions for your content. 

8. Core updates: 

How to regulate: Since the effects of Google search major updates are often unknown, one thing you can do is track SERP history for the keywords you are targeting. Once the update occurs, you can check which of your competitors have moved up or down in rankings and make an educated guess about the contributing factors.