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What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
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What are the ranking factors in SEO?

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What are the ranking factors in SEO?

Google work by crawling and indexing all of the information that’s featured on your website. For this to happen, there are a few core applied elements that need to be working properly. Think of these elements as the back-end building blocks that make up your website and permit it to function the way it’s supposed to. 

Some ranking factors are:

1.Page speed :

Users await a pain-free browsing experience, which is why page speed is an important ranking factor. If your pages take too long to load, your rebound rate will increase and your ranking will decrease. When survey your site for SEO improvements, you can check yours with GTmetrix or Google PageSpeed Insights.

2.Usability on mobile:

Google uses mobile-first indexing when crawling websites. Even if the desktop version of your site is flawless, your Google ranking could take a huge hit if the site isn’t optimized for mobile. Always preview your web pages to ensure that they’re easily reachable across different types of devices, not just desktop. you can use a free mobile usability testing tool such as Google’s Mobile-Friendly Test that will provide you with similar perception.

3.Core web vitals:

While SEO trends ebb and flow, ranking factors don’t frequently change. But in 2021, Google did found a new ranking factor Core Web Vitals as a part of the page experience update. Core Web Vitals assess a person’s experience on your page.

4. Internal links

One popular method for keeping your internal links arrange is by creating topic clusters. The purpose is simple: you create content around a specific umbrella “pillar” topic and keep your interlinking within this cluster. It makes it so that Google can easily understand and index the content. Topic clusters are also helpful from a user experience perspective. It makes your content easier to navigate and readers will notice that they don’t have to go to multiple sites to find what they’re looking for.

5.Relevancy :

Perhaps the single most important ranking factor is the relevance of your page to the inquiry. The query is what the user typed into the search bar to build the SERP. The words and expression that make up this query are called keywords. If you want to rank higher on Google, you’ll need to do your keyword inquiry to find out what your ideal audience is searching online, and then produce quality content that provides the exact answers they are seeking when they achieve those searches.

6. Title and header tags

Once you know which keywords you want to rank for, it’s important to push them into specific places on your page, like the title and header tags. Google use these tags to learn what the page is about and index it appropriately.

7. Meta description

The meta description is a short explanation that lives in the HTML code of your web page. Although it doesn’t seem on the page itself, it’s displayed in search results. Although the meta description is not a major ranking factor, Google will sometimes use it to pull a featured results snippet. Plus, it gives searchers more details about the page, which can increase click rate. For this reason, it’s still important to include the meta description as part of your SEO checklist and make sure it exactly summarizes the content on the page. 




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