J.P. Blogs

What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
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what is google mobile-first indexing

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 Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they decide rankings. If you monitor crawlbot traffic to your site, you may see an rise in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page. Mobile isn't going anywhere, and, as of 2019, a staggering 63% of US search traffic originated from a mobile device. This means that a website's mobile version is the one that should take inclination, and Google acknowledges this with mobile-first indexing.


google mobile-first indexing


 It’s called “mobile-first” because it’s not a mobile-only index: for example, if a site doesn’t have a mobile-friendly version, the desktop site can still be involve in the index. But the lack of a mobile-friendly experience could effect negatively on the rankings of that site, and a site with a better mobile experience would potentially receive a rankings boost even for searchers on a desktop. If you don’t have a mobile version of your site and your desktop version is not mobile-friendly, your content can still be indexed; yet you may not rank as well in comparison to mobile-friendly websites. This may even negatively effect your overall rankings on desktop search as well as mobile search results because it will be perceived as having a poorer user experience than other sites. The main thought that google looks for is, whether the mobile and desktop contents are the same. To be specific it considers the contents which would have an effect upon indexing, ranking, and crawling. Mobile indexing will be one of the best experiments of Google as it will be an main shift in the indexing. The professionals will carry on with the experiment for a month on a small scale and once the team gets satisfied with their experiment on which they are working hard, then the customer will give a considerable user experience. At present, the team is almost done and they are ready to begin the process, therefore the team has come up with some of the important guidance that will certainly help webmasters prepare a more mobile-focused index.
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