J.P. Blogs

What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your meta
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What is SEO?

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SEO stands for “search engine optimization.” In simple terms, it means the activity of making better your site to grow its visibility when people search for products or services related to your work in Google, Bing, and other search engines. The better apparentness your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Google and Bing use bots to crawl pages on the web, going from site to site, gathering information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find truly what you’re looking for at the time. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should be seem in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you completely which one will have the answers to your questions. 

search engine optimization


Our SEO success factors can be considered agent for aspects of the user experience. It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for. Different paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in. Our Periodic Table of SEO Factors arrange the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key features of content optimization, and crawlability and speed are important site architecture factors. The newly updated SEO Periodic Table also involve a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been enough to covenant a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least up till you’re caught. We’ve also got a brand new Niches section that deep-dives into the SEO success points behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the variation of SEO for each of these Niches can help you succeed in search results for your small work, recipe blog, and/or online store. The search algorithms are designed to surface relevant, authoritative pages and give users with an efficient search experience. Optimizing your site and content with these points in mind can help your pages rank higher in the search results.

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