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What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
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What is PA in SEO?

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Page Authority is a score developed by Moz that forcast how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater power to rank. Page Authority is based on details from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to recognize the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.  We gain Page Authority on a 100-point logarithmic scale. Thus, it's importantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate Page Authority, so you may see your score change from time to time.  Page Authority is a holistic score and difficult to impact directly. It is made up of an aggregate of metrics that each have an effect on the score. This multi-factorial dependence is intentional: Since Google takes a lot of factors into account when ranking a page, a metric that tries to calculate it must integrate a lot of factors, as well. The best way to influence a page's Authority is to make better its link profile. This can be skilled by getting external links from other high-authority pages. Page Authority is important for SEO because it closely act for the ranking capability of a web page in the SERPs. The higher the PA score, the more the web page is considered to be impressive and credible to Google for ranking purposes. It’s also important to recognize that Page Authority doesn’t take into account on-page SEO elements like keyword usage or content optimization. PA is only resolute by Off-page SEO factors like the number and quality of incoming links. Page Authority is calculated in the same way as Domain Authority but at the separate page level. Data for this calculation comes from the Mozscape web index which includes more than 40 off-site SEO ranking factor

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