J.P. Blogs

What is Meta description

on
  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
0

What is an SEO audit?

on

 What is an SEO audit?

 

An SEO audit is the process of analyzing how well your web showing relates to best practices. It is the first step to creating an carrying out plan that will have measurable results. The motive of the audit is to identify as many foundational issues impact on organic search performance as possible. First and major, an audit should be comprehensive. It should cover both structural and content components impact on your SEO visibility. It should give a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper guidance. Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are impact on your online priorities, goals, or revenue. Any and all guidance should clearly ladder up to your overarching business objectives. Finally, your SEO audit guidance should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each guidance. The output of any SEO audit should exactly convey an easy-to-follow roadmap. 




seo audit



An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues impact on your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due assiduity is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful guidance. While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off on availability, indexation, and optimization. Your website is the “hub” of your online brand – so, it’s important to have regular checkups to make sure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not still for long periods of time. In any given year, content is added and/or removed from your site. It is for this reason that audits should happens on a regular basis.

Comments

Post a Comment