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What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
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Off-page SEO activities

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 Off-page SEO activities

1. Brand Mentions

Back in 2017, Google Webmaster Trends Analyst Gary llyes said that if you have good content, a few backlinks, people talking about your website, and some mentions on social media networks, then you are doing great. Social mentions can play a vital role in signal to Google that people are talking about you. Increase brand mentions by engaging with social media audiences and work to give valuable answers whenever possible to build authority and trust.

off page seo

2. Commenting

formerly, leaving a comment on the other blog with a link back to your website was a fast and simple way to get more backlinks. That is until the strategy was abused and Google clear that irrelevant comment backlinks are useless. You might be thinking that blog commenting is no longer meaningful, but there are many causes to keep commenting on blogs, as long as you’re doing it in the right way and with the right audience. It will help you construct a relationship with the blog owner and other commenters.

3. Forums

Find and participate in forum discussions that are related to your product or the services you offer. Build a connection with that community, reply to the threads, solve problems of others, give your advice and suggestions because Google loves discussions! Make sure to generate a complete profile along with an anchor in the signature so that whenever you comment the signature displays along with your anchor. Try to search on forums that provide do-follow links.

4. Influencer Outreach

Add a community-driven section to your article and reach out to well-known authority in your niche via Buzzsumo and request that they provide their valuable insight via feedback, quote, or a review. Add some factors to their quotes and highlight them in some way.

5. Guest Author

There are a number of blogs open for the guest post. You just need to recognize the keyword you’re interested in and then search on Google in this way:

• Keyword + “write for us”

• Keyword + “become a contributor”

• Keyword + “contribute”

• Keyword + “guest blogging”

6. Broken Link Building

Broken link building is an interesting strategy. The motive is to find broken links and contact the owner of the resource that has a broken link. The broken link could be one of your own pages that you would then give the update to, or it could be an outdated competitor’s link that you would then offer to change with one of your links to similar content. This will help in decreasing the number of redirects and 404 pages, resulting in better user experience.

7. Social Networking

According to research, people spend more time browsing social networking sites now than they did even a few years ago. A good off-page SEO strategy is to attract and leverage your social network to increase the reach of your content. When content gets clicks from multiple IPs it seems more authoritative by sending a signal to Google that multiple visitors around the globe are accessing the content.

8. Social Bookmarking

Social bookmarking is one of the best ways to get visitors immediately. Yet, there is a long debate to use it or not. Stumble Upon, Delicious, Digg, and Reddit are a few of the high social bookmarking sites. If you are going to use it, be secure to write an eye-catching tagline with quality content inside to get a boost in your article.

9. Content Marketing

Every social media platform has its own preferred content: Instagram is more popular for images, YouTube for videos, Facebook and Twitter for convey your thoughts. Most of the time, we share content on Facebook and Twitter that we then run down on YouTube and Instagram. For example, say you have written a step-by-step guide to generating an exit popup on Shopify. You can then generate a YouTube video tutorial to go along with it and add the content URL in the description box.

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