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What is Meta description

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  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
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What Is Off-Page SEO?

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Off-page SEO refers to all SEO strategy that don't involve updating or publishing content to your website. Think about off-page SEO as establishing your site's domain authority. Without this, your site might fight to outrank websites with higher authority. Higher authority websites tend to rank better than those with low or no authority because Google consider them more credible, relevant, and trustworthy. You want to signal that many people trust, share, and recommendation your site to search engines. Links are one way to appear that, but you can't focus on link building alone. Off-page SEO is one of the inportant parts of a successful SEO strategy. While search algorithms and ranking factors are continuously changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a main role in a page's ability to rank. Building backlinks is at the central part of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will generally rank better than an otherwise equal site with fewer backlinks. Off-page SEO is about everything that doesn’t occurs directly on your website. Optimizing your website is called on-page SEO and involves things like site structure, content and speed optimizations. Off-page SEO is about, between other things, link building, social media, and local SEO. Or in other words, creating traffic to your site. Off-page SEO tells Google what others think about you. For example, when a lot of links point to your website, Google imagine you have good content that brings value to its users. Off-page SEO drives traffic back to your pages and most importantly, shows the search engines that you are a good website. It raises your site’s authority in the domain.


 

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