What is Domain authority?

 Domain authority, frequently referred to as DA, is a metric developed by Moz. The scores range from 1 to 100 and aims to predict how likely a website is to appear in the search engine results pages (SERPs).When discussing domain authority, it’s essential to note that it isn’t a ranking factor. In other words, Google doesn’t use it to choose how high a website appears in search results. yet, domain authority is still an important metric. These scores give a good insight into how likely a website is to rank, with a website sporting a lower domain authority less likely to appear in results than one with a higher domain authority. So, while DA isn’t a measurement that can directly improve rankings, it does permit current performance to be assessed and compared to competitors – which is whyit’s so useful in SEO. Moz lets users keep an eye on their DA, through platforms such as the Moz Link Explorer, Domain Analysis tool, the MozBar and Keyword Explorer. One of the biggest welfare of Moz is that it offers free-to-use tools for checking domain authority; however, you’ll also find domain authority information incorporated into many other platforms. The factors that make up a DA score include the number of linking root domains as well as the number of total links to the site. By evaluating these figures and comparing them to those of competitors, Moz can calculate a figure which forecast how well that site is likely to rank on search engines.

 If your domain authority has better, it’s likely down to the hard work you’ve been putting in. Moz is continually crawling the internet,allowing it to take note of changes to backlink profiles (whether for better or for worse) and adjusts DA  accordingly. There are other causes why domain authority can move in the wrong direction, too. Sometimes this happens when a site has lost backlinks, has links to spam or malicious websites or has broken links. Moz also continuously correct how domain authority is determined so a decrease in score may be a sign that newer content and links from relevant, higher quality sites are needed. There are many metrics which can be helpful in measuring the success of an SEO campaign. Domain authority is one of them. This simple, yet highly valuable score will give a good level of insight into how well your SEO link building efforts are working. A high DA score is 60 and more on the Domain Authority scale. High DA scores match to a greater likelihood of a website ranking high in the search engine results pages for its target keywords.