J.P. Blogs

What is Meta description

on
  What is Meta description? A meta description is an HTML tag used to detail the content of a web page. This description will show up below the title and URL of your page as it seem in the search engine results . In order to remain ovious within Google , your meta description should be kept somewhere between 140-160 characters. Since meta descriptions seem with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates. In terms of your search result, your meta description has the most real estate (two lines of text contrast to one line for the title and one line for URL), so take lead of the opportunity to sell your website with a meaningful message to searchers. Since the click-through rate on the SERPs is seen as a potential ranking factor , the good way to make your meta descriptions SEO-friendly is to write them with the purpose of getting more clicks. With your search results, your page title is your headline, your ...
0

On-page SEO activities

on

 1: Integrate relevant keywords into your pages

If you want to rank in search results, you need to include keywords into your website. Keywords trigger your site to appear in relevant searches, so you need to optimize your pages to occurs in the right search results. To find the right keywords, start by manage keyword research. You can use keyword research tools, like KeywordsFX, to help you discover relevant terms for your pages. Once you have your long-tail keywords selected, you’ll integrate them into your site.Don’t incorporate them too often, as it will lead to keyword stuffing. Keyword stuffing negatively effects your site and hurts your ranking, so only use keywords where they fit and flow naturally.


2: Correct your title tag and meta description

Your title tag be seen as a blue line of text in search results that people can click on to navigate to the page on your site. Users and Google use this to regulate if your listing is relevant to their search query.  This tag gives your audience with a summary of your page. While it doesn’t directly effect your ranking, your meta description can help guide people to choose your listing.  

3: Create user-friendly content

Content marketing is a basic part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search.A big part of getting your content to rank in search results is making it user-friendly for your visitors. Many companies make the mistake of writing their content to request to search engines to get it to rank.

4: Optimize images

Visuals are a vital component to giving a positive user experience on your site. They help enhance your pages and make them visually engaging for your visitors. If your images aren’t optimized, yet, they can be detrimental to your SEO.

5: Optimize your URLs

Search engines use URLs to regulate the relevancy of your page. If you want to help your page rank in more applicable search results, you’ll want to optimize your URLs. When you don’t have a clear URL, it makes it difficult for users and Google to understand your page’s context.

6: Use internal links on your page

When you learn how to do on-page SEO, you’ll frequently hear people talk about incorporating internal links. Internal links are links on your page for other pages on your site. When you use internal links on your page, you want to ensure you create relevant anchor text for those links.For example, let’s say you write a blog post about making a chocolate cake. You mention that there are many types of chocolate you can use to make the cake. You have a previous blog post you made where you consider the best types of chocolate for baking.

7: Improve site load time

Users hope your site to load in three seconds or less. If your site loads too slowly, your visitor will bounce back to the search results and visit another site instead. When people bounce from your site, it tells Google that your site is not relevant to the search results. Google then won’t rank your site as highly. To prevent this from happening, you can use a tool like Google Page Speed Insights to help you see your site’s current load time and improve it.

8: Add responsive design to your website

People will enter your site from mobile devices, like smartphones and tablets. If your website isn’t optimized for these devices, you risk delivering a poor mobile experience.A poor mobile experience is detrimental to your SEO because Google works on a mobile-first index — search engine takes the mobile version of your site into account when ranking you in search results.

Comments

Post a Comment